It was back in 2012 when Mark Zuckerberg and team decided to go public. With a share price around $38, a lot of people thought the company was going to flop like some of its competitors and other tech giants at the time. Many couldn’t understand some of the decisions Facebook was making. Like “Why did they buy Instagram? And “What in the world is WhatsApp and who uses it?”
Fast forward to 2017 and Facebook is approaching 2 billion users with 1 billion using their Messenger app. This is the largest communication network in history. That other weird messaging service, WhatsApp, is now at 1 billion users and Instagram just hit 500 million. Checking the NASDAQ today we see Facebook’s share price at $140. Slow and steady wins the race, and Facebook is doing just fine as the tortoise.
For advertisers, Facebook continues to adapt and evolve its advertising platform with options that can work for any industry and reach any audience imaginable. And remember that Instagram acquisition? Well, if you partake in the double taps, I’m sure you see quite a few ads these days. With the amount of users Facebook and Instagram have combined, the social media giant knows a lot about what people like. Think about how much you click, watch and comment on. Now you can express emotion rather than just like everything, what will that data tell us? Where will live video take us next?
The amount of knowledge the platform knows about users helps advertisers serve the right ad at the right time to the right audience. The ability to market to individuals with this much knowledge about their likes and dislikes, age, demographic, geographic, all directly to the palm of their hand is like nothing we’ve ever seen before. There really is no beating it.