The Science of Interactive®

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I-ology Season of Giving

I-ology has had an amazing year of growth and transformation, and because of that we all have so much to be grateful for! So this holiday season the I-ology team set out on a mission to give back to people in the community who are in need. Our president and CEO, Trish Bear, was invited … Continue reading I-ology Season of Giving

The Era of Tasty: How Short Videos Win on the Web

We’ve probably all seen at least one of these videos now. We often call them the “Tasty” videos here at I-ology. They’re quick 15-30 second videos that get you to a clear outcome in often a time lapse, stop motion or quick editing format. You can learn how to make Puerto Rican chicken over a … Continue reading The Era of Tasty: How Short Videos Win on the Web

Mike HinesMike is a digital marketing geek with a love for analytics, lead gen, PPC, SEO, social and other nerdy acronyms and digital buzz words. He's written for multiple publications through the years - even ones made out of paper. At I-ology, Mike is a digital marketing strategist who loves strategy just as much as execution. On the weekends you can find him playing with his kids or throwing frisbees really far on the disc golf course.

Augmented Reality (AR) – the beginning of the next level of Digital Transformation

Whether you’re hitting Pokestops and collecting Magmar or laughing at the flocks of screen-lit smartphone zombies invading your parks and malls, there’s no denying the fact that we’re in the infant stage of augmented reality. Augmented reality, or AR for the hip kids, is an enhanced version of reality created by the use of technology … Continue reading Augmented Reality (AR) – the beginning of the next level of Digital Transformation

Mike HinesMike is a digital marketing geek with a love for analytics, lead gen, PPC, SEO, social and other nerdy acronyms and digital buzz words. He's written for multiple publications through the years - even ones made out of paper. At I-ology, Mike is a digital marketing strategist who loves strategy just as much as execution. On the weekends you can find him playing with his kids or throwing frisbees really far on the disc golf course.

Disrupting the Noise – Being Bold in Today’s Marketing Chaos

According to Adweek, Facebook users in the U.S. like an average of 70 pages. Those 70 pages can consist of brands, music, celebrities, businesses and more. Following that many pages along with friends and family, you start to realize as a marketer that getting every message in front of your followers or potential customers can … Continue reading Disrupting the Noise – Being Bold in Today’s Marketing Chaos

9 Things Someone with an Ownership Mindset Would Never Say

By Candi Luciano Inspiring a culture of ownership is gaining attention of organizations everywhere. New models such as the one at I-ology grow owners, not employees. Everyone has the opportunity to learn all aspects of the business and there is a high level of accountability between our people. No longer is the day of the CEO … Continue reading 9 Things Someone with an Ownership Mindset Would Never Say

Candi Luciano, VP of Digital Brand at I-ologyCandi is a prominent voice for exceptional leadership and creative performance. Her approach is characterized by open communication, designing and inspiring strong team culture and producing results that transcend the ordinary. From agency to in-house, Candi has done it all. Leading teams of designers, copywriters, videographers and developers to build and evolve brands as Infusionsoft, TravelClick and now I-ology. Candi is a foodie and therefore a constant dieter.

7 Content Marketing Stats to Remember in 2016

There’s been an ongoing shift in marketing and advertising – some brands and organizations are leading the charge, while others are merely dipping their toe in the water. As marketers, we constantly hear the continuous drum chant about the importance of content marketing and being storytellers, but what does that mean exactly? And what are … Continue reading 7 Content Marketing Stats to Remember in 2016

I-ology Celebrates its 18th Anniversary – 5 Lessons Learned Proving You Can Teach this ‘Old Dog New Tricks’

I-ology has officially reached the age of adulthood. It’s sometimes hard to believe it’s been almost two decades. The company has experienced so much over these years, from the advancement in technology to the amazing people who have impacted its growth and vision. As a team we celebrate its 18th anniversary this month, however, as … Continue reading I-ology Celebrates its 18th Anniversary – 5 Lessons Learned Proving You Can Teach this ‘Old Dog New Tricks’