The Science of Interactive®

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7 Content Marketing Stats to Remember in 2016

There’s been an ongoing shift in marketing and advertising – some brands and organizations are leading the charge, while others are merely dipping their toe in the water. As marketers, we constantly hear the continuous drum chant about the importance of content marketing and being storytellers, but what does that mean exactly? And what are … Continue reading 7 Content Marketing Stats to Remember in 2016

I-ology Celebrates its 18th Anniversary – 5 Lessons Learned Proving You Can Teach this ‘Old Dog New Tricks’

I-ology has officially reached the age of adulthood. It’s sometimes hard to believe it’s been almost two decades. The company has experienced so much over these years, from the advancement in technology to the amazing people who have impacted its growth and vision. As a team we celebrate its 18th anniversary this month, however, as … Continue reading I-ology Celebrates its 18th Anniversary – 5 Lessons Learned Proving You Can Teach this ‘Old Dog New Tricks’

SEO is Not Dead – It’s Gone Local

Oh the old saying, “SEO is Dead. ” Can it actually be old news this early in the infancy of the Internet? It seems most marketers and web enthusiasts are either on one side of the fence: “SEO is king,” or “SEO is smoke and mirrors.” As a web technology company and a team of … Continue reading SEO is Not Dead – It’s Gone Local

I-ology Ranked in Phoenix Business Journal’s Book of Lists in Four Categories

Phoenix Business Journal recently published its “Book of Lists,” a yearly publication ranking the top companies in the Phoenix metro area. According to the Phoenix Business Journal, “The Book of Lists enables business professionals to look at the overall picture of their local area and industry, identifying the threats and opportunities facing their businesses and … Continue reading I-ology Ranked in Phoenix Business Journal’s Book of Lists in Four Categories

Happy New Year from I-ology – Top Trends by Google in 2015

Another year down and another year full of millions of searches and countless trends have passed. Luckily, Google keeps track of the hottest trends and allows users to search popular topics from 2015 with Google Trends. From Star Wars and Adele to a colored dress that left many of us wondering if we had vision … Continue reading Happy New Year from I-ology – Top Trends by Google in 2015

Microsoft Announces New Year’s Resolution – No More Old Internet Explorer Support

In a recent announcement, Microsoft has announced that beginning on January 12, 2016, it will stop supporting older versions of Internet Explorer and only update the most current version—Internet Explorer 11. According to Microsoft, “Internet Explorer 11 is the last version of Internet Explorer, and will continue to receive security updates, compatibility fixes, and technical … Continue reading Microsoft Announces New Year’s Resolution – No More Old Internet Explorer Support

The Number One Reason Why You Need an Agency

For many businesses big and small, staffing to create a true web presence that not only streamlines business processes and objectives but also reaches business goals through marketing initiatives can be an extremely difficult task to take in house. Third-party vendors and agencies exist exactly for this reason. The number one reason why businesses need … Continue reading The Number One Reason Why You Need an Agency