The Science of Interactive®

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UI/UX: 5 Tips to Keep People on Your Website Longer

Google defines a bounce rate as someone entering a single page on your website and then leaving without looking at any other pages. A high bounce rate, especially on your home page, is a pretty valid sign that the user experience, design and content may be off putting or not providing the user with the … Continue reading UI/UX: 5 Tips to Keep People on Your Website Longer

Interviewing— 5 ways it’s just like dating?

Words by Trish Bear – CEO and President at I-ology Here at I-ology I’ve often joked with my team that interviewing feels a lot like dating. (For the record, I haven’t been on the dating scene for the last 11 years, so things may have changed a bit.) To begin with, while there may not … Continue reading Interviewing— 5 ways it’s just like dating?

Open Position: Senior Project Manager

We are looking for some new talent to join our amazing I-ology team! Take a look at the job opening below and be sure to follow the blog for updates and open positions! Job Description: The Senior Project Manager needs to have a very strong understanding of Web development and associated components in order to help … Continue reading Open Position: Senior Project Manager

Groupon Pages – Competing with the Yelp business listing model

In late October of 2014, Groupon launched “Pages,” which is a very similar approach to the Yelp model of business listings for merchants and small businesses. Groupon wants to be the first place a consumer goes for tips, ratings, coupons, addresses and other local information. It’s certainly not a new online business model, and competing … Continue reading Groupon Pages – Competing with the Yelp business listing model