The Science of Interactive®

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Blocking Spam: How to stop Floating-share-buttons.com referral traffic

If you’re an analytics nerd like us at I-ology or just like understanding your website traffic, you’re probably familiar with spam referrals and most likely “Floating-share-buttons.com.” Spam referral can really distort your metrics, and for our team who reports metrics like these back to clients, these referrals can really inflate analytics data that doesn’t truly … Continue reading Blocking Spam: How to stop Floating-share-buttons.com referral traffic

Launching a Landing Page – 5 Do’s and 5 Don’ts to conversion and optimization

One of the best ways to convert users on your website into customers or potential subscribers of your content is to create a well designed and optimized landing page that is focused on conversion and specific to your goals. Simply put, landing pages should be specific and to the point. You want users to come … Continue reading Launching a Landing Page – 5 Do’s and 5 Don’ts to conversion and optimization

Determining the Right Ad Platform – The Low Pay and Spray Strategy

For a lot of businesses looking to advertise online, many aren’t completely sure which ad network or platform will be the most successful for their goals and which will deliver the highest ROI. For some, a paid search campaign that captures online users searching for specific products or information can be an excellent approach, while … Continue reading Determining the Right Ad Platform – The Low Pay and Spray Strategy

Ranking Arizona – The Best of Arizona Business – Vote for I-ology

Each year the Arizona Business Magazine polls readers to find the best companies in dozens of categories. These rankings are used by people and companies from across the nation to choose which Arizona businesses they will do business with each year. I-ology has been privileged to receive thousands of votes from our great clients and … Continue reading Ranking Arizona – The Best of Arizona Business – Vote for I-ology

Google+ Photos Ends, Google Photo Begins

Starting August 1, Google announced that it would be retiring Google+ Photos and replace it the newly established Google Photos—a service it launched in May. Google+ Photos allowed Google+ users the ability to store their pictures in a private storage format—very similar to any photo storage site, however, the new Google Photos will be a … Continue reading Google+ Photos Ends, Google Photo Begins

UI/UX: 5 Tips to Keep People on Your Website Longer

Google defines a bounce rate as someone entering a single page on your website and then leaving without looking at any other pages. A high bounce rate, especially on your home page, is a pretty valid sign that the user experience, design and content may be off putting or not providing the user with the … Continue reading UI/UX: 5 Tips to Keep People on Your Website Longer

Interviewing— 5 ways it’s just like dating?

Words by Trish Bear – CEO and President at I-ology Here at I-ology I’ve often joked with my team that interviewing feels a lot like dating. (For the record, I haven’t been on the dating scene for the last 11 years, so things may have changed a bit.) To begin with, while there may not … Continue reading Interviewing— 5 ways it’s just like dating?