The Science of Interactive®

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2 Billion Facebook Users = More Advertising = Greater Reach

This past June, Facebook hit 2 billion active users making it the largest social network! This superseded the competitors; YouTube with 1.5 billion users and Twitter with 328 million users. Since its inception, Facebook has had a significant impact on society. The social platform makes it possible to communicate in a way we never have … Continue reading 2 Billion Facebook Users = More Advertising = Greater Reach

Amy GilbertAlthough Amy's title is Search Marketing Analyst she has a love for all things digital marketing. Social media, however, is her true passion as she loves to strategize and execute plans to help digitally transform organizations.

Google+ Photos Ends, Google Photo Begins

Starting August 1, Google announced that it would be retiring Google+ Photos and replace it the newly established Google Photos—a service it launched in May. Google+ Photos allowed Google+ users the ability to store their pictures in a private storage format—very similar to any photo storage site, however, the new Google Photos will be a … Continue reading Google+ Photos Ends, Google Photo Begins

UI/UX: 5 Tips to Keep People on Your Website Longer

Google defines a bounce rate as someone entering a single page on your website and then leaving without looking at any other pages. A high bounce rate, especially on your home page, is a pretty valid sign that the user experience, design and content may be off putting or not providing the user with the … Continue reading UI/UX: 5 Tips to Keep People on Your Website Longer

Making an internal project a priority – Our New Website

About 15 months ago we set out to completely redo our own site and showcase the incredible clients and work we’ve accomplished over the years for them. However, doing something for ourselves always seems to take the backseat. And through my experience, I’ve noticed this all too often in the B2B agency world. Our drive … Continue reading Making an internal project a priority – Our New Website

Google Rolls Out Mobile-Friendly Update – How does it impact me?

Although it has been a reoccurring conversation since the growth of smartphone technology, Google has finally developed a standard when it comes to mobile-friendly searching and browsing. On Tuesday, April 21, Google rolled out an algorithm update that will impact websites that don’t cater to the on-the-go user. In a post on Google Webmaster Central … Continue reading Google Rolls Out Mobile-Friendly Update – How does it impact me?

Special Olympics Arizona Ignites the Community to Make a Difference

I-ology recently attended the 8th Annual Special Olympics Arizona Breakfast with Champions on the morning of October 23, 2014, held at the Arizona Biltmore in Phoenix. For the past eight years, Special Olympics Arizona has put together this very special and highly inspirational event to honor their athletes, volunteers, sponsors, and the supporting community. With over … Continue reading Special Olympics Arizona Ignites the Community to Make a Difference

What’s the secret sauce? Q&A with I-ology President and CEO Trish Bear

Our very own President and CEO, Trish Bear, was recently nominated as one of the 50 Most Influential Business Women in Arizona by the AZ Business Magazine. Organized by AZ Big Media, 50 new women are nominated each year and recognized for their accomplishments in changing the face of Arizona business. This is a great … Continue reading What’s the secret sauce? Q&A with I-ology President and CEO Trish Bear