The Science of Interactive®

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SEO is Not Dead – It’s Gone Local

Oh the old saying, “SEO is Dead. ” Can it actually be old news this early in the infancy of the Internet? It seems most marketers and web enthusiasts are either on one side of the fence: “SEO is king,” or “SEO is smoke and mirrors.” As a web technology company and a team of … Continue reading SEO is Not Dead – It’s Gone Local

Top 5 Digital Marketing Trends for 2016 (and Beyond)

It’s the start of the New Year once again and that means predictions! We may not have a crystal ball or a fresh deck of Tarot cards, but we do have insightful analytical data from many or our clients, and with that big data we can make a few assumptions. So take a look at … Continue reading Top 5 Digital Marketing Trends for 2016 (and Beyond)

Mobile-First Web Design and Development

Back on October 23, 2012 we wrote a blog post highlighting the top techniques for building a mobile website. At the time, the mobile web was still relatively new but fast forward nearly three years later and we are living in an increasingly mobile-first world. Back in 2012 our main declaration was simple and continues … Continue reading Mobile-First Web Design and Development

Since when did 2GB of data not go as far as it used to?

Inflation might be easier to notice at the grocery store and gas station but are you starting to feel your mobile data plan running out sooner than expected? If you are like us and prefer to live in a connected world with smartphones intertwined into everyday activities, having a Wi-Fi connection isn’t always feasible. This … Continue reading Since when did 2GB of data not go as far as it used to?

Blocking Spam: How to stop Floating-share-buttons.com referral traffic

If you’re an analytics nerd like us at I-ology or just like understanding your website traffic, you’re probably familiar with spam referrals and most likely “Floating-share-buttons.com.” Spam referral can really distort your metrics, and for our team who reports metrics like these back to clients, these referrals can really inflate analytics data that doesn’t truly … Continue reading Blocking Spam: How to stop Floating-share-buttons.com referral traffic

Google+ Photos Ends, Google Photo Begins

Starting August 1, Google announced that it would be retiring Google+ Photos and replace it the newly established Google Photos—a service it launched in May. Google+ Photos allowed Google+ users the ability to store their pictures in a private storage format—very similar to any photo storage site, however, the new Google Photos will be a … Continue reading Google+ Photos Ends, Google Photo Begins

Building Your Online Presence Should Start with the Foundation

We all know that the first thing you do when building a house is start with a solid foundation. There’s no point in putting up pretty curtains and family photos if you can’t even build a solid wall. This same idea can be used when thinking about your online presence. There’s no point in creating … Continue reading Building Your Online Presence Should Start with the Foundation