The Science of Interactive®

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Top 5 Digital Marketing Trends for 2016 (and Beyond)

It’s the start of the New Year once again and that means predictions! We may not have a crystal ball or a fresh deck of Tarot cards, but we do have insightful analytical data from many or our clients, and with that big data we can make a few assumptions. So take a look at … Continue reading Top 5 Digital Marketing Trends for 2016 (and Beyond)

Are you apart of the LinkedIn “Add Connections” Lawsuit?

Are you one of the members that used this LinkedIn feature? Back in February 2014 we wrote about LinkedIn’s approach around adding new connections and how the “Add Connections” feature could be somewhat misleading. Fast forward nearly 20 months later and LinkedIn has agreed to pay $13 million to settle a class-action lawsuit which alleges … Continue reading Are you apart of the LinkedIn “Add Connections” Lawsuit?

Mobile-First Web Design and Development

Back on October 23, 2012 we wrote a blog post highlighting the top techniques for building a mobile website. At the time, the mobile web was still relatively new but fast forward nearly three years later and we are living in an increasingly mobile-first world. Back in 2012 our main declaration was simple and continues … Continue reading Mobile-First Web Design and Development

Since when did 2GB of data not go as far as it used to?

Inflation might be easier to notice at the grocery store and gas station but are you starting to feel your mobile data plan running out sooner than expected? If you are like us and prefer to live in a connected world with smartphones intertwined into everyday activities, having a Wi-Fi connection isn’t always feasible. This … Continue reading Since when did 2GB of data not go as far as it used to?

Blocking Spam: How to stop Floating-share-buttons.com referral traffic

If you’re an analytics nerd like us at I-ology or just like understanding your website traffic, you’re probably familiar with spam referrals and most likely “Floating-share-buttons.com.” Spam referral can really distort your metrics, and for our team who reports metrics like these back to clients, these referrals can really inflate analytics data that doesn’t truly … Continue reading Blocking Spam: How to stop Floating-share-buttons.com referral traffic

Launching a Landing Page – 5 Do’s and 5 Don’ts to conversion and optimization

One of the best ways to convert users on your website into customers or potential subscribers of your content is to create a well designed and optimized landing page that is focused on conversion and specific to your goals. Simply put, landing pages should be specific and to the point. You want users to come … Continue reading Launching a Landing Page – 5 Do’s and 5 Don’ts to conversion and optimization

Determining the Right Ad Platform – The Low Pay and Spray Strategy

For a lot of businesses looking to advertise online, many aren’t completely sure which ad network or platform will be the most successful for their goals and which will deliver the highest ROI. For some, a paid search campaign that captures online users searching for specific products or information can be an excellent approach, while … Continue reading Determining the Right Ad Platform – The Low Pay and Spray Strategy