The Science of Interactive®

The official blog of

When it comes to social media, there’s really no beating Facebook

It was back in 2012 when Mark Zuckerberg and team decided to go public. With a share price around $38, a lot of people thought the company was going to flop like some of its competitors and other tech giants at the time. Many couldn’t understand some of the decisions Facebook was making. Like “Why … Continue reading When it comes to social media, there’s really no beating Facebook

Mike HinesMike is a digital marketing geek with a love for analytics, lead gen, PPC, SEO, social and other nerdy acronyms and digital buzz words. He's written for multiple publications through the years - even ones made out of paper. At I-ology, Mike is a Digital Marketing Strategist who loves strategy just as much as execution. On the weekends you can find him playing with his kids or throwing frisbees really far on the disc golf course.

2017 I-ology Health Initiatives

Two of our Core Beliefs here at I-ology are Positive Commitment and Results Matter.  We choose positivity and follow through on commitments while holding ourselves and each other accountable to grow and achieve results, inside and outside of the office. With that in mind, we launched our 2017 Road to Health and Wellness, Inside and … Continue reading 2017 I-ology Health Initiatives

I-ology 2016 Wrap up – One CEO’s reflection on success and the process of continual learning

It was an incredible year at I-ology. And like most years running a small business, 2016 was filled with both great accomplishments and tough lessons. Both of which will be used to fuel I-ology’s continued growth. The 2016 vision was to create a living, breathing organization. Grounded in our core competency as a high quality … Continue reading I-ology 2016 Wrap up – One CEO’s reflection on success and the process of continual learning

Trish Bear - President and CEOFounded in 1998, I-ology is a technology company that creates Web-based business tools that streamline our clients' operations. We are committed to revolutionizing the way organizations use the Internet to do business.

I-ology Season of Giving

I-ology has had an amazing year of growth and transformation, and because of that we all have so much to be grateful for! So this holiday season the I-ology team set out on a mission to give back to people in the community who are in need. Our president and CEO, Trish Bear, was invited … Continue reading I-ology Season of Giving

The Era of Tasty: How Short Videos Win on the Web

We’ve probably all seen at least one of these videos now. We often call them the “Tasty” videos here at I-ology. They’re quick 15-30 second videos that get you to a clear outcome in often a time lapse, stop motion or quick editing format. You can learn how to make Puerto Rican chicken over a … Continue reading The Era of Tasty: How Short Videos Win on the Web

Mike HinesMike is a digital marketing geek with a love for analytics, lead gen, PPC, SEO, social and other nerdy acronyms and digital buzz words. He's written for multiple publications through the years - even ones made out of paper. At I-ology, Mike is a digital marketing strategist who loves strategy just as much as execution. On the weekends you can find him playing with his kids or throwing frisbees really far on the disc golf course.

Augmented Reality (AR) – the beginning of the next level of Digital Transformation

Whether you’re hitting Pokestops and collecting Magmar or laughing at the flocks of screen-lit smartphone zombies invading your parks and malls, there’s no denying the fact that we’re in the infant stage of augmented reality. Augmented reality, or AR for the hip kids, is an enhanced version of reality created by the use of technology … Continue reading Augmented Reality (AR) – the beginning of the next level of Digital Transformation

Mike HinesMike is a digital marketing geek with a love for analytics, lead gen, PPC, SEO, social and other nerdy acronyms and digital buzz words. He's written for multiple publications through the years - even ones made out of paper. At I-ology, Mike is a digital marketing strategist who loves strategy just as much as execution. On the weekends you can find him playing with his kids or throwing frisbees really far on the disc golf course.

Happy New Year from I-ology – Top Trends by Google in 2015

Another year down and another year full of millions of searches and countless trends have passed. Luckily, Google keeps track of the hottest trends and allows users to search popular topics from 2015 with Google Trends. From Star Wars and Adele to a colored dress that left many of us wondering if we had vision … Continue reading Happy New Year from I-ology – Top Trends by Google in 2015