The Science of Interactive®

The official blog of

Yelpers and iOS 6 – Helping Redefine The Consumer Purchasing Process

When I first heard that Google Maps was being replaced with a new Apple Map in the iOS 6 upgrade in September, I immediately theorized that Apple was announcing their first step into the search world. Fast forward two months and Tim Cook, Apple CEO, has publicly admitted that their first attempt at mapping has … Continue reading Yelpers and iOS 6 – Helping Redefine The Consumer Purchasing Process

5th Annual SOAZ Triathlon

I-ology is a proud partner and supporter of Special Olympics Arizona! Our Scottsdale Web team had the opportunity to participate at the 5th Annual Tri 2 Unify Triathlon on September 9th at DC Ranch in Scottsdale. The inspirational event had another amazing turnout with athletes, fans and volunteers. Thank you to all that participated and … Continue reading 5th Annual SOAZ Triathlon

Arizona Technology Council Connect: Be Mobile or Be Immobilized – Why the Mobile Web Matters, presented by I-ology

Join I-ology on October 17 as we will be discussing mobile growth, mobile trends, and reviewing opportunities for your business to align the power of mobile to meet your business objectives. Register today!  Event Description: How is mobile traffic impacting your business? Half of the US population currently owns a smartphone, and further research has … Continue reading Arizona Technology Council Connect: Be Mobile or Be Immobilized – Why the Mobile Web Matters, presented by I-ology

QR codes are…

We’ve all seen the usage of QR codes grow throughout the last couple of years; finding them on places such as: resumes, flyers, business cards, newspaper ads, billboards, store front windows, and even bottles of ketchup. We’ve also seen them popping up on Websites, which in my opinion, seems odd (especially when they aren’t hyperlinked) … Continue reading QR codes are…

Arizona’s Top Newspaper Introduces Paywalls for Online Content

Most mornings, during my 15-30 second glance at the headlines and images on the newspapers stacked next to the register at Press Coffee, I can’t help but think about the amount of work it takes to get the stack of papers into the stand. How many trucks did it take to get here? At what … Continue reading Arizona’s Top Newspaper Introduces Paywalls for Online Content

Exercise Apps: Doomed for Deletion

Before you disagree completely, take a moment to think about how many apps you’ve downloaded and immediately deleted or how many apps you store on your phone “just in case” you need to use them. Don’t tell me you use the app with the measuring tools every day. (Unless, you’re a carpenter, in which case, … Continue reading Exercise Apps: Doomed for Deletion

Tablet Optimization

Are you a web user that browses the web on your iPad tablet device while watching television?  Tablet in one hand; TV remote in the other. If this scenario sounds familiar, then consider yourself part of roughly 1/3 of US consumers who simultaneously use their tablets while watching TV. A recent study published by the … Continue reading Tablet Optimization