The Science of Interactive®

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4 Reasons Being an Athlete Helped My Career

If you would have told my younger self that what I was doing outside of school for fun was going to help the career of my grown up self, I would have said, “No way, you are CRAZY!” Little did I know that being an athlete almost my whole life benefited me so much more … Continue reading 4 Reasons Being an Athlete Helped My Career

Laryssa SimpsonProject Coordinator at I-ology.
Laryssa was a Pole Vaulter on the University of Utah Track & Field team. Little did she know what got her out of Arizona and into college would years later help her be a great team member for I-ology. Although the ceiling at the office is not high enough to continue her vaulting, she still enjoys being a part of another talented team.

Disrupting the Noise – Being Bold in Today’s Marketing Chaos

According to Adweek, Facebook users in the U.S. like an average of 70 pages. Those 70 pages can consist of brands, music, celebrities, businesses and more. Following that many pages along with friends and family, you start to realize as a marketer that getting every message in front of your followers or potential customers can … Continue reading Disrupting the Noise – Being Bold in Today’s Marketing Chaos

9 Things Someone with an Ownership Mindset Would Never Say

By Candi Luciano Inspiring a culture of ownership is gaining attention of organizations everywhere. New models such as the one at I-ology grow owners, not employees. Everyone has the opportunity to learn all aspects of the business and there is a high level of accountability between our people. No longer is the day of the CEO … Continue reading 9 Things Someone with an Ownership Mindset Would Never Say

Candi Luciano, VP of Digital Brand at I-ologyCandi is a prominent voice for exceptional leadership and creative performance. Her approach is characterized by open communication, designing and inspiring strong team culture and producing results that transcend the ordinary. From agency to in-house, Candi has done it all. Leading teams of designers, copywriters, videographers and developers to build and evolve brands as Infusionsoft, TravelClick and now I-ology. Candi is a foodie and therefore a constant dieter.

7 Content Marketing Stats to Remember in 2016

There’s been an ongoing shift in marketing and advertising – some brands and organizations are leading the charge, while others are merely dipping their toe in the water. As marketers, we constantly hear the continuous drum chant about the importance of content marketing and being storytellers, but what does that mean exactly? And what are … Continue reading 7 Content Marketing Stats to Remember in 2016

I-ology Celebrates its 18th Anniversary – 5 Lessons Learned Proving You Can Teach this ‘Old Dog New Tricks’

I-ology has officially reached the age of adulthood. It’s sometimes hard to believe it’s been almost two decades. The company has experienced so much over these years, from the advancement in technology to the amazing people who have impacted its growth and vision. As a team we celebrate its 18th anniversary this month, however, as … Continue reading I-ology Celebrates its 18th Anniversary – 5 Lessons Learned Proving You Can Teach this ‘Old Dog New Tricks’

SEO is Not Dead – It’s Gone Local

Oh the old saying, “SEO is Dead. ” Can it actually be old news this early in the infancy of the Internet? It seems most marketers and web enthusiasts are either on one side of the fence: “SEO is king,” or “SEO is smoke and mirrors.” As a web technology company and a team of … Continue reading SEO is Not Dead – It’s Gone Local

Top 5 Digital Marketing Trends for 2016 (and Beyond)

It’s the start of the New Year once again and that means predictions! We may not have a crystal ball or a fresh deck of Tarot cards, but we do have insightful analytical data from many or our clients, and with that big data we can make a few assumptions. So take a look at … Continue reading Top 5 Digital Marketing Trends for 2016 (and Beyond)