The Science of Interactive®

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I-ology Season of Giving

I-ology has had an amazing year of growth and transformation, and because of that we all have so much to be grateful for! So this holiday season the I-ology team set out on a mission to give back to people in the community who are in need. Our president and CEO, Trish Bear, was invited … Continue reading I-ology Season of Giving

I-ology Celebrates its 18th Anniversary – 5 Lessons Learned Proving You Can Teach this ‘Old Dog New Tricks’

I-ology has officially reached the age of adulthood. It’s sometimes hard to believe it’s been almost two decades. The company has experienced so much over these years, from the advancement in technology to the amazing people who have impacted its growth and vision. As a team we celebrate its 18th anniversary this month, however, as … Continue reading I-ology Celebrates its 18th Anniversary – 5 Lessons Learned Proving You Can Teach this ‘Old Dog New Tricks’

Top 5 Digital Marketing Trends for 2016 (and Beyond)

It’s the start of the New Year once again and that means predictions! We may not have a crystal ball or a fresh deck of Tarot cards, but we do have insightful analytical data from many or our clients, and with that big data we can make a few assumptions. So take a look at … Continue reading Top 5 Digital Marketing Trends for 2016 (and Beyond)

I-ology Ranked in Phoenix Business Journal’s Book of Lists in Four Categories

Phoenix Business Journal recently published its “Book of Lists,” a yearly publication ranking the top companies in the Phoenix metro area. According to the Phoenix Business Journal, “The Book of Lists enables business professionals to look at the overall picture of their local area and industry, identifying the threats and opportunities facing their businesses and … Continue reading I-ology Ranked in Phoenix Business Journal’s Book of Lists in Four Categories

Happy New Year from I-ology – Top Trends by Google in 2015

Another year down and another year full of millions of searches and countless trends have passed. Luckily, Google keeps track of the hottest trends and allows users to search popular topics from 2015 with Google Trends. From Star Wars and Adele to a colored dress that left many of us wondering if we had vision … Continue reading Happy New Year from I-ology – Top Trends by Google in 2015

Determining the Right Ad Platform – The Low Pay and Spray Strategy

For a lot of businesses looking to advertise online, many aren’t completely sure which ad network or platform will be the most successful for their goals and which will deliver the highest ROI. For some, a paid search campaign that captures online users searching for specific products or information can be an excellent approach, while … Continue reading Determining the Right Ad Platform – The Low Pay and Spray Strategy

Interviewing— 5 ways it’s just like dating?

Words by Trish Bear – CEO and President at I-ology Here at I-ology I’ve often joked with my team that interviewing feels a lot like dating. (For the record, I haven’t been on the dating scene for the last 11 years, so things may have changed a bit.) To begin with, while there may not … Continue reading Interviewing— 5 ways it’s just like dating?