The Science of Interactive®

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SEO is Not Dead – It’s Gone Local

Oh the old saying, “SEO is Dead. ” Can it actually be old news this early in the infancy of the Internet? It seems most marketers and web enthusiasts are either on one side of the fence: “SEO is king,” or “SEO is smoke and mirrors.” As a web technology company and a team of … Continue reading SEO is Not Dead – It’s Gone Local

Top 5 Digital Marketing Trends for 2016 (and Beyond)

It’s the start of the New Year once again and that means predictions! We may not have a crystal ball or a fresh deck of Tarot cards, but we do have insightful analytical data from many or our clients, and with that big data we can make a few assumptions. So take a look at … Continue reading Top 5 Digital Marketing Trends for 2016 (and Beyond)

Taking the AAA Approach to Your Digital Marketing Strategy

Back in the golden age of phonebook advertising, companies—especially in the service industry—used to put an “A” in front of their name to move them to the front of the phonebook section. It got so ridiculous, some companies piled on the A’s to get the edge. As our world grew further and further into the … Continue reading Taking the AAA Approach to Your Digital Marketing Strategy

Groupon Pages – Competing with the Yelp business listing model

In late October of 2014, Groupon launched “Pages,” which is a very similar approach to the Yelp model of business listings for merchants and small businesses. Groupon wants to be the first place a consumer goes for tips, ratings, coupons, addresses and other local information. It’s certainly not a new online business model, and competing … Continue reading Groupon Pages – Competing with the Yelp business listing model

Google Rolls Out Mobile-Friendly Update – How does it impact me?

Although it has been a reoccurring conversation since the growth of smartphone technology, Google has finally developed a standard when it comes to mobile-friendly searching and browsing. On Tuesday, April 21, Google rolled out an algorithm update that will impact websites that don’t cater to the on-the-go user. In a post on Google Webmaster Central … Continue reading Google Rolls Out Mobile-Friendly Update – How does it impact me?