The Science of Interactive®

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Top 5 Digital Marketing Trends for 2016 (and Beyond)

It’s the start of the New Year once again and that means predictions! We may not have a crystal ball or a fresh deck of Tarot cards, but we do have insightful analytical data from many or our clients, and with that big data we can make a few assumptions. So take a look at … Continue reading Top 5 Digital Marketing Trends for 2016 (and Beyond)

Taking the AAA Approach to Your Digital Marketing Strategy

Back in the golden age of phonebook advertising, companies—especially in the service industry—used to put an “A” in front of their name to move them to the front of the phonebook section. It got so ridiculous, some companies piled on the A’s to get the edge. As our world grew further and further into the … Continue reading Taking the AAA Approach to Your Digital Marketing Strategy

Determining the Right Ad Platform – The Low Pay and Spray Strategy

For a lot of businesses looking to advertise online, many aren’t completely sure which ad network or platform will be the most successful for their goals and which will deliver the highest ROI. For some, a paid search campaign that captures online users searching for specific products or information can be an excellent approach, while … Continue reading Determining the Right Ad Platform – The Low Pay and Spray Strategy

UI/UX: 5 Tips to Keep People on Your Website Longer

Google defines a bounce rate as someone entering a single page on your website and then leaving without looking at any other pages. A high bounce rate, especially on your home page, is a pretty valid sign that the user experience, design and content may be off putting or not providing the user with the … Continue reading UI/UX: 5 Tips to Keep People on Your Website Longer