The Science of Interactive®

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5 Steps to a Mobile-Friendly Site

Mobile devices are multiplying faster than people. There are over 2 billion smartphone users worldwide. This number is expected to tip the 5 billion mark by 2019.  Due to growing use of mobile devices, there has been an increase across platforms to provide fast, convenient, on-the-go options. Policies set by Google and other companies have … Continue reading 5 Steps to a Mobile-Friendly Site

Justienne de Castro

Launching a Landing Page – 5 Do’s and 5 Don’ts to conversion and optimization

One of the best ways to convert users on your website into customers or potential subscribers of your content is to create a well designed and optimized landing page that is focused on conversion and specific to your goals. Simply put, landing pages should be specific and to the point. You want users to come … Continue reading Launching a Landing Page – 5 Do’s and 5 Don’ts to conversion and optimization

UI/UX: 5 Tips to Keep People on Your Website Longer

Google defines a bounce rate as someone entering a single page on your website and then leaving without looking at any other pages. A high bounce rate, especially on your home page, is a pretty valid sign that the user experience, design and content may be off putting or not providing the user with the … Continue reading UI/UX: 5 Tips to Keep People on Your Website Longer

UI, UX and the Importance of Web Design

According to Kinesis Inc., a marketing and business consultancy company, once your web page loads, users form an opinion in .05 seconds. Econsultancy states that 40% of people will leave a website if it takes more than 3 seconds to load, and 47% of people expect a web page to load in less than 2 … Continue reading UI, UX and the Importance of Web Design